WordPress Training Advanced Workshop

One-on-One Online Training Course

The Advanced WordPress Workshop course will benefit anyone who is an HTML developer, a blogger, a professional or someone who knows a little about WordPress. Through this workshop one could begin improving and expanding on their designing capabilities of their site. Learning how WordPress could be used as a social media engine or powerful marketing tool or as an e-commerce solution.  We could aim to cover as many topics and recommendations regarding how you could greatly improve your WordPress design and functionality, security, performance and SEO.

Course Modules

Duration – 32 Hours

Planning your WordPress Website

  • Identifying Business Needs
  • Identifying Business Pain Areas
  • Identifying Areas for Improvement
  • Defining Business Requirements

WordPress Website Design

  • Setting-up your Websites Theme
  • Content Structure
  • Required Pages and Content
  • Navigation Structure

Website Business Functions & Models

  • Identifying required Plugins based on business needs
  • 5 Pillars of Online Business Success
    • Branding
    • Sales Channels
    • Online Marketing
    • Operational Efficiency
    • Customer Experience
  • Study of the following Business Models. At the end of the course you will be able to create business websites for the following Businesses:
    • Product Businesses
    • Service Businesses
    • Rental Businesses
    • Teaching Businesses

Setting-up WordPress Website

  • Choosing a Domain for the Business
  • Identifying your Hosting Provider
  • Getting a Hosting account
  • Basic introduction to Cpanel
  • Setting-up WordPress using Softaculous
  • Setting-up emails@yourdomain.com

Setting-up Online Sales & Delivery

  • Product Management (e-Commerce)
  • Service Management (e-Services)
  • Learning Management System (e-learning)
  • Rental Management System (e-Rental)
  • Prices & Promotions
  • Payment Gateway Integration – CCAvenue, Paytm, PayUMoney, Paypal
  • Shopping Cart
  • Logistics integration

Setting-up Online Marketing

  • Social Media – Users can share your website on Facebook, Twitter, Linkedin, etc Networks.
  • Search Engine Optimization – Modify your site to list in top search results
  • Email and SMS Marketing – Setting-up Lead Generation with beautiful email & sms based lead boxes to collect visitor email and phone numbers
  • Blogs – Send out regular posts and messages to your target audience
  • Online Booking Calendar – Setup online booking calendar to generate leads
  • Whatsapp Chat – Generate Leads from your Website with Whatsapp

About the Instructor

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WPSkillset.Com - Managed WordPress Hosting

WpSkillset.com is managed & owned by Infinity Online Solutions LLP. Infinity Online Solutions is a strong Engineering Company, Our goal is to help businesses grow with technology, learning support and the power and reach of the Web.

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