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What is the 5 pillar online success model for WordPress?
What is the 5 pillar online success model for WordPress?
When taking a business online or starting an online business, there is diverse information across the net, however there is yet no clear definition or a standard model towards, what business functions must a small internet business focus on?
For the same we decided to write and publish the 5 Pillar Online Success Model for the benefit of all Internet Business & WordPress Enthusiasts.
What do you need to Start your Business Online?
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Needed when Starting
When starting a Business there are some key aspects you must have to simply start a business online, such as:
- Domain
- Website
- Sales Channels
- Marketing Channels
- Product or Service Fulfillment & Delivery mechanism
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Built over Time
While some aspects of your Business are needed when starting your Business, there are other aspects that are built over time as you run your Business for long term sustainability, such as:
- Brand Value
- Operational Efficiency
- Customer Experience
[vc_separator border_width=”3″ el_width=”80″ css=”.vc_custom_1578567992048{padding-top: 20px !important;padding-bottom: 20px !important;}”]The 5 Pillar Online Success Model is simply these aspects of your Business mapped to the WordPress Plugin and theme sets which help your full fill these business function on your Business Website.
We also offer you One Click Install of these plugin & theme sets in our Managed WordPress Hosting Plans.[vc_single_image image=”217076″ img_size=”full” alignment=”center”][vc_separator border_width=”3″ el_width=”80″ css=”.vc_custom_1578567900131{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_row_inner][vc_column_inner width=”1/2″]
5 Pillars of Online Success
Brand Value
Lets get a bit deeper into each of the 5 Pillars of Online Success
- What is Brand precisely then?
- Your brand is your identity in your target market, how people think of your company.
- Why its needed
- A good brand increases the value of a company, provides employees with direction and makes acquiring new customer easier.
- Brand is how you would like to position yourself in the Market
- Brand is perception of people towards your company, customer service, reputation, advertising and logo.
How to improve Brand Value Online?
- Setup an Online presence that you can update frequently
- Your website and content speaks directly to your prospects & customers
- Convey the type of organization you are – strong and serious Or young and fun
- Display your Products on your Website.
- Send product updates to your customers and prospects.
- Inform your prospects and clients about the benefits of using your products
- Market your website, company and products on social media
- Establish trust and confidence with your customer first, which your website can convey, and then close the sale!
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| Business Goal | Needs | Solution |
|---|---|---|
| Web Business Presence | 24/7 Availability & Performance Secure & Robust Environment | Launch your website with WPSkillset Hostings - Managed WordPress Hosting on top quality robust servers with security, daily backups, auto updates, once click plugin and theme set installs, great wordpress themes, maintenance and support |
| Website that you can manage yourself | WordPress CMS to manage website as it is simple to use & powerful extensibility to add modules for e-commerce, marketing or delivery functions | |
| Create posts & add new content, Upload Audio, Video or Images on a regular basis. | WordPress's easy editor allows you to easily create, manage and update your content yourself. | |
| Brand Positioning | Setup business pages | Use Page Builder based WordPress themes such as Divi or BoldGrid that come built in with a large number of very attractive and professional themes which you can use to create your site structure in minutes |
| Setup product sales pages Setup affiliate product pages Write Blog posts | Then replace the content & images with your content and images to create your website quickly and effeciently | |
| Brand Message & Engagement | Engage visitors of Website Generate Leads to build list Follow-up with good quality content | Use the Bloom plugin by Elegant Themes to add beautiful lead generation pop-ups to build your list. |
Sales Channels
Let’s face it, products and services don’t sell themselves. At basic level sales happens when we:
- Make an effort to get a customer’s attention
- Customer can see value of product or service
- Customer feels comfortable that seller can be trusted
- It it easy for customers to pay you
- Setting-up a e-commerce web portal for your business enables you to:
- receive payments from anywhere in the world
- and in any currency.
[vc_single_image image=”217101″ img_size=”large” alignment=”center”]How to improve Sales Online?
- Setup an e-commerce website to sell your products online
- An e-commerce website has Short, Secure and Simplified payment process (SSS)
- It provides the ability to:
- Accept payments from local and international customers
- Dispatch the goods after you receive the payment
- Receive payments to your Bank Account
- Provide as many payment options, payment channels as possible
- Online sales is more trust driven so establish that relationship using a Brand
- The formula for successful online sales – Encourage, Engage and Convert!
| Business Goal | Needs | Solution |
|---|---|---|
| Monetization | Affiliate Marketing | Use Thirsty Affiliates to add affiliate links to your posts and pages |
| Ad Inserter & Management | Use Ad Inserter to insert Adsense or other similar ad structures | |
| Sell Digital Products | Use Woocommerce to Sell Digital Products | |
| Sell Physical Products | Use Woocommerce to Sell Physical Products | |
| Sell Affiliate Products | UseWoocommerce to Sell Affiliate Products |
Market Reach
- Gone are the days when only customers used to search the service or product provider
- Now product or service providers equally need to be on the lookout of prospective customers
- Digital marketing mediums provide cost effective mediums of marketing which can laser target your Target Audience.
- Advantages of digital marketing are tremendous –
- Maximize the customer engagements
- Cheaper than traditional mediums
- Customer reach is far wider
- Laser sharp targeting of Target Audience optimizing costs!
- Several powerful marketing channels (Facebook, Twitter, WhatsApp, LinkedIn, Instagram…and more)
How to Generate Leads Online?
- Setup a Lead Generation mechanism on your e-commerce website to generate leads.
- According to Demand Metric, 91% marketers use content marketing.
- Free downloadable resources are a great tool to obtain qualified leads who might be actually interested in the product or service
- Presence in social media develops a sense of Trust amongst online buyers.
- According to Reachforce, 44% of B2B marketers have generated leads via LinkedIn, whereas 39% have generated through Facebook and 30% through Twitter.
- Use blogging and email marketing to directly address existing and potential customers who downloaded your free resources generating leads
- Digital marketing helps generate quality leads at low costs as you can laser target your audience.
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| Business Goal | Needs | Solution |
|---|---|---|
| Online Marketing | Marketing Campaigns & Brand Awareness | Use Mailchimp to manage email lists & manage facebook ad campaigns, retargeting campaigns to generate traffic to your website. |
| Lead Generation | New Leads | Easily integrate WordPress to mailchimp using the Bloom plugins, and generate leads across your wordpress website with beautiful lead generation forms on posts or pages. |
| Follow-up with Leads | Use Mailchimp email marketing & facebook and adwords retargeting campaigns with follow-up campaigns | |
| Search Marketing | SEO/SEM | "Use the Yoast SEO plugin to SEO your post or pages. Please note SEO is a long term strategy, make it a practice to regularly post your pages to social media sites, facebook pages, linkedin, twitter, etc" |
| Social Media | Social Media Integration & Autopost | Use the Blog2Social plugin to post your posts and pages to multiple social networks. |
| Social Share | Use the Super Socializer plugin to add share buttons, social comments and social login to your website |
Operational Efficiency
- Improving operations processes can:
- bring coordination between people, process and technology
- empowering your complete business
- significantly improving quality of product & service delivery
- with happy and delighted customers
- Increase profitability by reducing:
- production and delivery costs
- Increase sales and revenue through:
- increased productivity throughput.
- Records are maintained in an orderly and systematic manner.
- Improved efficiency leads to improved services and happier customers.
How to improve Operations Efficiency Online?
- Operations efficiency is improved by improving way of doing things and optimized usage of resources.
- Operations efficiency improves when we keep things simple to speed up the processes, and to be able to manage time and increase focus on customer satisfaction.
- Online web tools now provide you with the ability to:
- Manage products, sales and fulfilment process online.
- Assign tasks and monitor progress
- Assess Employee productivity
- Promote employee collaboration in decision making
- Complaint management for your customers
- Manage smooth and efficient flow of order fulfilment status
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| Business Goal | Needs | Solution |
|---|---|---|
| Management | Manage Content Creation | Use PublishPress to manage your content and team. |
| Collaboration | Manage Internal Tasks | Editorial Calendar |
| Manage Team Collaboration | Editorial Comment/ Editorial Metadata/ User Groups & Notifications | |
| Customize editorial process | Custom Post/Page Statuses |
Customer Experience
- In earlier times and today’s times one thing that has not changed is that “customer is the king”
- Customer experience is of utmost importance for retention of customer, as customers now have way too many choices, they can easily change the vendor.
- Happy and delighted customers tell their friends and family about your product, getting free and very effective word of mouth marketing.
- Successful and unsuccessful marketing or sales strategies can be easily identified based on analytics and customer feedback.
[vc_single_image image=”217119″ img_size=”large” alignment=”center”]How to improve Customer Experience?
- In earlier times and today’s times one thing that has not changed is that “customer is the king”
- Customer experience is of utmost importance for retention of customer, as customers now have way too many choices, they can easily change the vendor.
- Happy and delighted customers tell their friends and family about your product, getting free and very effective word of mouth marketing.
- Successful and unsuccessful marketing or sales strategies can be easily identified based on analytics and customer feedback.
| Business Goal | Needs | Solution |
|---|---|---|
| Analytics & Insights | Understand Customer behavior | Use Google Analytics with the MonsterInsights plugin on your WordPress website for a indepth understanding of customer behavior on your website. |
| Hotjar for heatmaps, recordings, surveys & polls | Advanced understanding of Customer Behavior | Use Hotjar to create heatmaps & record end user sessions to get an understanding of how each customer behaves. Create quick surveys and polls to get feedback from the customers" |
| Live Customer support | Customer Support | Provide live customer support to your prospects and customers using Tawk.to or Facebook messenger and Whatsapp |